Better data.
Smarter marketing.

Pull segments easily

We clean up, customize, and train on Tessitura's segmentation tools and list manager so staff can pull the right audiences quickly, painlessly, and with less room for error.

Customer behavior modeling

We build Tessitura customizations that connect directly to the out-of-the-box segmentation tools. Your team can pull laser-focused segments, reach the right audience at the right time, and better understand the people behind each campaign.

• Genre preference
• Attendance frequency
• Performance time preference
• Demographic modeling (children, income)
• Geographic modeling
• Lifecycle modeling (single -> multi -> package -> subscriber)

Behavior modeling in action

Duplicate and aged records

Duplicate records waste marketing spend and frustrate patrons when the same person receives the same message more than once. They can also make web ticketing, account access, and phone or in-person sales harder than needed. Aged records keep disengaged patrons inside your segments. We help clean up the mess and give your staff the tools to maintain it.

Clean contact points

Old or incorrect phones, emails, and addresses muddy your marketing efforts by sending campaigns toward contact information that no longer works. That wastes spend and skews ROI tracking because some failed conversions were never real opportunities. We help clean up bad contact points and give your staff tools to maintain healthier data.

Easier ticketing setup

Cluttered ticketing setup makes Tessitura harder to manage, especially when old elements linger or no longer align with your marketing strategy. It can keep ticket agents from capturing the data your team needs. We help clean up the setup so it is easier to use and more supportive of reporting and segmentation.

Data enrichment and discovery

Marketing teams often lack the data points they need for laser-focused segmentation. We enrich data where needed and surface important points your team may not have uncovered yet, giving you more ways to segment customers and understand the audience behind each campaign.

Email marketing and promotions

Kognative uses your Tessitura data to shape segmented email marketing and promotion strategy around your goals for the season. The work helps your organization hit the right targets now while training your audience to trust, value, and act on your communications.

Getting to know your audience

Segmentation does more than build lists; it helps you understand who your audience is, how they behave, and what they respond to. We connect that insight back to strategy and build custom reporting so your team can keep finding patterns on their own.

High-level projects

We also support marketing projects where Tessitura and ticket-buyer data need to be part of the conversation. For example, if your team is building a new marketing website, we can help the purchase path reflect your audience data, segmentation logic, conversion goals, and existing Tessitura integrations.